Libert-e-bikes: Marketing Mobility As Freedom

Michael Robertson, who founded a peer platform of the ill-fated Napster in 1997, once referred to cars as “liberty machines.” It’s a dominant belief among many car owners. Are eBike companies challenging that assumption in their marketing material?

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Whomst Should Bear The Cost? Mobility and the Workplace

I figured I could kick off Detroit Mobility Week with some exploration of a debate currently simmering in my office

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