Give Me Something To Work With, DTE!
DTE Energy truly offers the worst of both worlds– high prices and little to show for it in terms of reliability, energy efficiency, or clean energy.
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Author: Nat M. Zorach
Scent Marketing: We Want Your Business– And Your Olfactory Receptors
Humans like smells that remind us of nature. Can corporate-led fragrance chemistry convince our primitive brains that we’re actually in nature when we’re in a hotel lobby?
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Making Sense of the Tariff Cliff
The chaotic trade declarations coming out of the White House- which resembles less strategic public policy with a defined end goal, and more unstructured bloviating for the purpose of grandstanding, is doing weird things to markets and businesses.
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Storms Demand Better Buildings, Better Infrastructure
Tornadoes and severe storms downed trees and ripped off entire roofs in more than a couple of cities last week. It’s a reminder of how we constantly should be thinking about upgrading the built environment to respond to the threats of natural disasters, whether were thinking about roofs or utility infrastructure.
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A Kei Truck Made in Detroit? Or, Hell Has Really Frozen Over?
Trucks have been getting bigger and more expensive. Until a recent startup asked the question, “what if we didn’t?”
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Lying To Congress Seems Like A Big Deal, Actually
Perhaps the singularity has nothing to do with the rate of technological production, or artificial intelligence. Perhaps, rather, it’s the
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The Precarity of the Frothy AI Market
News broke over the weekend that a Chinese-developed, open-source large language model AI product is delivering comparable results to ChatGPT’s
Read MoreThe Eleven Leading Horrors from the Past Week
It’s, well, not great.
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Buckle Up, Comrades. It’s About To Get Weird.
There has been no shortage of declarative thinkpieces about the event taking place today in Washington, DC. I won’t pretend
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Nvidia: The Cards, The Hype, and the Cost-Effectiveness.
I spent part of the winter shopping around for a good computer setup that could handle the withering demands of
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