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Libert-e-bikes: Marketing Mobility As Freedom

August 25, 2021August 25, 2021 Nat M. Zorach 0 Comments behavioral economics, bicycle, bicycles, bike infrastructure, bikes, cars, CAYMC, cycling, cycling infrastructure, e-bikes, ebikes, economics, electric bicycles, electric bikes, electrification, entfremdung, freedom, liberty, liberty machines, marketing, marx theory of alienation, michael robertson, perceived value, safe streets

Michael Robertson, who founded a peer platform of the ill-fated Napster in 1997, once referred to cars as “liberty machines.” It’s a dominant belief among many car owners. Are eBike companies challenging that assumption in their marketing material?

Business & Economics Consumer Products

AliExpress: The New Amazon? Or, Close, But No Cigar?

April 7, 2021April 7, 2021 Nat M. Zorach 0 Comments ali, ali cloud, alibaba, alibaba vs. aliexpress, aliexpress, amazon, amazon distribution center, backmarket, cainiao, capitalism, china, consumer culture, consumerism, coupang, distribution, ecommerce, eRetail, free market, late capitalism, logistics, mass consumption, PRC, products, retailers, supply chain, TPP, trade, trade relations, trans-pacific partnership, US China relations, us china trade war, US-China trade, value density, value density by volume, value density by weight, value density per volume, warehouse, world trade organization, WTO

An exhaustive review of AliExpress, the Chinese Amazon and the “foreign office” of global giant AliBaba.

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