Everyone And Their Mom Is Making An Electric Car. Few Will Prevail.

Sony makes great headphones and great gaming consoles. Will they be able to make a great EV? Will everyone wading into the increasingly muddy waters of the “blue” ocean of electric vehicles be able to compete? Probably not.

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Cars, Advertising, and The Cult of Individualism

Cars don’t kill people, people kill people! At least, they do when they’re only thinking of themselves– as opposed to the complex ecosystem of different people who use streets and sidewalks. Marketing

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The New Mobility Requires A New Workforce

This morning I attended “Driving Our AV Future,” an event produced by the Michigan Mobility Institute (MMI)¬†and the Partnership for

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