Is it that big a deal to rename a multi-billion dollar brand? Most experts say yes. Why’s he doing it, then? It probably goes beyond a brief history of the use of the letter ‘x’ in brand development. But why not learn about this weird letter?
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Delivery drones, we are told, will change everything. There are some hurdles, but according to recent research, drones might just be the best bet for most– but not all- local delivery.
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Can autonomous cars save us? Well, no, but they can provide some vital innovation to our society. Provided we play our cards right, that is. Anthony Townsend’s book gives us the lowdown.
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Weekend Read. This book, Driven: The Race To Create the Autonomous Car, is worth reading for anyone who is interested
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